UNITED KINGDOM: A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying—and why they’re buying. As well as c...